Search Engine Optimization
There is probably no more controversial subject than Search Engine Optimization, SEO, as it relates to web site design. At NewsLine Media we cut through the hype and assess each customer's needs individually. Contrary to general belief, SEO is not a magic bullet that will ensure success. The major search engines such as Google and Yahoo change the way they rank and list sites regularly. Before investing $1000s of additional dollars to optimize a site, consider paid advertising on popular sites. It has been proven that linking to other websites is the best way to build traffic and improve your conversion rate.
As a mater of practice every website we design is built to optimize visibility with the search engines to improve indexing. We also offer manual submission to all the major search engines which includes the creation of XML sitemap feed. This ensures that all pages will be found.
The use of video can greatly increase visibility and provide traffic to your site. When considering SEO it is important to include Analytics in order to assess your site's effectiveness and determine your target market.