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Social Networking is one component of a total, online marketing approach. Specifically, this refers to sites such as Facebook, Twitter and LinkedIn. These sites provide an opportunity to meet with prospective clients much as you would at a networking group meeting but with no space or time constraints. It is an opportunity to discuss issues having to do with your business, answer questions, and gain new ideas from others. Just as you would not stand on the table at a network meeting and proclaim your product or service is the best, the same is true online. "People do not care what you know until they know you care." It is an opportunity to form relationships, build trust, and establish yourself as an authority in your field.

Think of Social Networking as a blended approach of marketing strategies that include all the elements of what is referred to as Inbound Marketing or Pull Marketing.